
The Environmental
Movement and Why It’s
Not Working
which includes:
- The Environmental Movement
and Why It’s Not Working - I Don’t Believe in Global
Warming - Burgers are Made of WHAT?!
- Maybe the Ozone Hole Will
Disappear If I Ignore It - Shock Me Twice, Shame on Me
- Green is the New Black
- Say Three Hail Gaias to Win
Carbon Points - I’m Not lazy, I have a
Conservation Disability - How to Make a Website that is
Hot, Cool & Green!
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Our modern existence revolves around technology. It’s not like technology is a new thing. In some form or another, tools and implements of various kinds have helped us in our development from the beginning of time. But sometime in our history, on the way to industrialisation, this technological progress came at the expense of older instincts and memories. In a pre-technological world human beings lived in a state of complete awareness of nature — they had little choice because they were very much a part of the greater ecology and were at the mercy of its vagaries. It might have started as fear of the natural elements, but at some point it had certainly reached a stage of respect. Human beings respected nature and learnt of its intricacies and nuances so that they might survive and thrive in this system. We have now come to the stage over the millennia, when our technology allows us the luxury of ignoring nature and natural forces in our daily lives. We don’t think about it because we don’t consider ourselves to be part of it anymore. In this state of imagined independence, it is little wonder that the environmental movement doesn’t have a wide spread, grass-roots acceptance. How do we think of the greater scheme of things when our only thoughts of nature is a sense of disconnection?
This disconnection is a complicated issue. It is not simply something that can be switched on and off at will. So if we want to understand the current state of the environmental movement, and why it hasn’t caught on in the minds of the masses to the required degree, we need to understand this sense of disconnection from nature. Not just in terms of casual buzzwords like “urban sprawl” and “concrete jungle”, but rather in terms of fundamental human attitudes. In my reckoning these are some of the major human thought processes and the elements of our recent culture that have disconnected us from our environment:
- Branding & Packaging
- Added Value
- Isolationism
- Delusions of Grandeur





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