
A good personal business card or visiting card is an invaluable thing to have. If your a designer, writer or independent weirdo of any sort, I’d say it’s absolutely essential. Whether you like it or not, telling most people you’re a freelance anything is tantamount to telling them you are jobless and destitute. The number of people who reply to “I freelance” with a sympathetic “That’s ok” is not funny.
Hand them a business card and maybe they won’t give you unsolicited career advice, and maybe actually remember you. In case you haven’t realised it yet, most people don’t remember you for ‘you’, they just remember what job you’re in. You’re usually that guy who works for XYZ, or that girl who’s into ABC. So, that guy who’s jobless is unlikely to stick. I don’t make these rules, I just read them as I see them.
When I started freelancing I was still studying. Most work came in through direct personal contacts, for whom business cards were unnecessary. As I started working with friends of friends, the need became more apparent. Thankfully, one of my final year classes was about the professional practice of design, and creating your own business card was one of the projects. That’s how I ended up with my very first personal business card.
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