Here’s an interesting project. Blog Action Day aims to form a mass movement of bloggers who will blog on the same topic on a particular day of the year. The day in question is the 15th of October, and this year the chosen topic is the environment.
It should be interesting to see what kind of response this gets. There are already hundreds of blogs signed up to this event, including this one, and there are probably thousands of others who will join the list as the big day looms closer. What I’m looking forward to seeing is how the various blogs adapt the topic to their own particular niche and style of writing.
There is also the issue that the topic in question is simply the environment. While we all automatically assume that this will prompt people to write wonderful odes to nature and how human beings are the evil destroyers of this paradise, there is a large popuation who either see things differently or simply doesn’t care. Are we going to see plenty of articles about how all this stuff about human being destroying the biosphere is pure fiction? That is not something I agree with, but it is a popular spin on the topic. The resulting drama on the blogosphere should be entertaining in the least, and hopefully it will “raise awareness” … although I’m beginning to wonder if anyone who is in the mainstream enough to be on the internet has any excuse to not be “aware” of the very existence of environmental issues. But what do I know, the depth of people’s ignorance is a constant surprise to me.
Blog Action Day is a great idea and while hundreds of such initiatives have been done before, it’s nice to see someone taking a very high profile, marketing savvy approach to it. If you have your own blog I encourage you to sign up, or at least keep track of your favourite participating blogs and how they cover this. The Action Day Blog has a nice article on Why Bloggers Will Change the World, and How You Can Help that makes some good points, in case you are looking for inspiration. Meanwhile, please subscribe to my full RSS feed to remain updated about what I do whith this on Samir Bharadwaj dot Com. I haven’t really decided what my great October 15th posting is going to be, but I hope to make it a good one.